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Clay vs Retell AI

A side-by-side comparison to help you choose between Clay and Retell AI.

 ClayRetell AI
DescriptionA GTM data platform that enriches leads from 100+ sources and uses AI research agents to personalize outreach at scale.A platform for building production phone-call agents — voice AI that answers, qualifies and books like a human rep.
CategoryAI automationAI automation
Pricingpaid · Free tier; paid from $134/mopaid · Usage-based, ~$0.07-0.13/min
Rating4.54.3
Features
AI research agentsData enrichment from 100+ sourcesMulti provider waterfallIntent signal trackingAd audience syncNative outreach sequencer
Call TransferAppointment BookingKnowledge BaseIVR NavigationBatch CallingPost Call Analysis
WebsiteVisit Visit

Template

Run Your Own AI Directory

Everything this site runs on — the directory, the pipelines, the admin console — delivered as one template you deploy and own.

AI Directory Template
Launch price$89 once
  • Full Next.js source code + 10 pipelines
  • Admin console with built-in analytics
  • Agent Skills for zero-config setup
  • Self-hosted — no recurring platform fees

One-time purchase · License key + GitHub repo access · Deploy on any VPS