Clay vs Make
A side-by-side comparison to help you choose between Clay and Make.
Our verdict
Choose Clay if your core need is enriching leads with AI research and personalizing outreach at scale; choose Make if you need to automate multi-step workflows across hundreds of apps. The key trade-off: Clay specializes in GTM data (100+ sources) and AI research agents, but costs $134/mo minimum, while Make offers a visual drag-and-drop builder with 1,000+ integrations for just $9/mo (Core), but lacks deep data enrichment and built-in outreach sequencing. Both have 4.5 ratings, so quality is similar—your decision hinges on whether your priority is data depth or workflow breadth.
| Clay | Make | |
|---|---|---|
| Description | A GTM data platform that enriches leads from 100+ sources and uses AI research agents to personalize outreach at scale. | Visual AI automation platform for building app integrations, workflows, and AI agents across 3,000+ apps. |
| Category | AI Automation & Agents | AI Automation & Agents |
| Rating | 4.5 | 4.5 |
| Features | AI research agentsData enrichment from 100+ sourcesMulti provider waterfallIntent signal trackingAd audience syncNative outreach sequencer | Drag and drop workflow builderMulti step automation scenarios1,000+ app integrationsConditional logic and branchingError handling and monitoringScheduling and triggers |
| Website | Visit | Visit |
Choose Clay if…
Clay is best for GTM teams, solopreneurs, and revenue ops who need to enrich leads from 100+ sources and run AI research agents for hyper-personalized outreach. Its native outreach sequencer and intent signal tracking make it ideal for outbound sales. The $134/mo price point suits professionals who prioritize data enrichment over generic workflow automation, and it scales well for teams managing high-volume lead pipelines.
Choose Make if…
Make is ideal for anyone needing to automate repetitive tasks across many apps without coding—from small business owners to power users. Its drag-and-drop canvas handles complex logic, error handling, and scheduled triggers, all for $9/mo. Perfect for solopreneurs building integrations between CRMs, email, and social media on a budget, but it won't enrich data or run AI research agents by default.
Frequently Asked Questions
What is the main difference between Clay and Make?
Clay focuses on AI-powered data enrichment and personalized outreach for sales teams, while Make is a general-purpose workflow automation platform with 1,000+ app integrations. Clay excels at lead enrichment from 100+ sources; Make excels at connecting apps without code.
Which is more affordable for a solopreneur?
Make is far more affordable, starting at $9/mo for the Core plan, while Clay's paid plans start at $134/mo. For simple automations, Make is the budget-friendly choice.
Can I use Clay and Make together?
Yes, you can integrate them. For example, use Clay to enrich leads and then trigger a Make scenario to update your CRM or send an email. They complement each other: Clay for data, Make for workflow.
Which tool is better for lead generation?
Clay is better for lead generation because it offers AI research agents, data enrichment from 100+ sources, and an outreach sequencer. Make can automate parts of the process but lacks built-in lead enrichment.
Do both tools have a free tier?
Yes, both are freemium. Clay's free tier includes limited usage; Make's free tier allows simple scenarios. Paid plans unlock more features and capacity.
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