Clay

Clay is a go-to-market data platform that uses AI research agents to enrich and personalize outreach. It combines multiple data providers into a single waterfall for optimal coverage, tracks signals like job changes and intent, and syncs ad audiences to LinkedIn, Meta, and Google. Users can buy data from 200+ providers, centralize first- and third-party data, and build workflows with natural language. It suits GTM teams in sales, marketing, and operations for use cases like outbound, ABM, lead enrichment, and CRM cleansing.