Clay

Clay is a GTM data platform that enriches leads from 100+ sources and uses AI research agents to personalize outreach. Core capabilities include Claygents for automated research on companies and people, a data waterfall that combines multiple providers for best coverage, and signals/intent tracking for job changes and promotions. It offers a data marketplace with 200+ providers, ad audience syncing to LinkedIn, Meta, and Google, and a centralized audience hub. The Sculptor feature lets users build GTM workflows using natural language. It fits go-to-market teams, sales, marketing, and operations for use cases like CRM enrichment, outbound prospecting, ABM, and reverse ETL.