The website of the future may assemble itself for every visitor

According to Latent Space, Adobe is experimenting with 'agentic sites' that dynamically generate web pages tailored to each visitor's intent. Unlike traditional static pages, these sites would assemble themselves in real time based on a user's query or behavior, effectively creating a unique experience per visitor. This research signals a shift from pre-built templates to intent-driven, AI-powered web assembly. For developers and solopreneurs building AI workflows, this implies a future where backend systems must orchestrate multiple AI models—for content generation, personalization, and UI assembly—on the fly. Practical considerations include handling latency, maintaining consistency, and giving users control over personalization. While still experimental, Adobe's initiative suggests major platforms are investing in this direction. Builders might explore existing tools like Framer or Durable, which already offer AI-driven site generation, to understand the foundations of this approach. The key takeaway is to anticipate a more fluid web where content and structure adapt per visitor.