Clay vs Dify
A side-by-side comparison to help you choose between Clay and Dify.
| Clay | Dify | |
|---|---|---|
| Description | A GTM data platform that enriches leads from 100+ sources and uses AI research agents to personalize outreach at scale. | A production-grade open-source platform for building AI apps: visual workflows, RAG, agents and observability in one place. |
| Category | AI automation | AI automation |
| Pricing | paid · Free tier; paid from $134/mo | freemium · OSS free; cloud from $59/mo |
| Rating | 4.5 | 4.4 |
| Features | AI research agentsData enrichment from 100+ sourcesMulti provider waterfallIntent signal trackingAd audience syncNative outreach sequencer | Visual drag and drop workflow builderRAG pipeline supportMulti LLM integrationAgentic workflow capabilitiesObservability and monitoringFlexible publishing options |
| Website | Visit | Visit |
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Run Your Own AI Directory
Everything this site runs on — the directory, the pipelines, the admin console — delivered as one template you deploy and own.
AI Directory Template
Launch price$89 once- Full Next.js source code + 10 pipelines
- Admin console with built-in analytics
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One-time purchase · License key + GitHub repo access · Deploy on any VPS