Airtable vs Clay
A side-by-side comparison to help you choose between Airtable and Clay.
| Airtable | Clay | |
|---|---|---|
| Description | The flexible database-spreadsheet hybrid, now with AI that builds apps, enriches records and automates workflows. | A GTM data platform that enriches leads from 100+ sources and uses AI research agents to personalize outreach at scale. |
| Category | AI automation | AI automation |
| Pricing | paid · Free tier; paid from $20/seat/mo | paid · Free tier; paid from $134/mo |
| Rating | 4.3 | 4.5 |
| Features | AI app buildingAI agents deploymentGuest portals100M record scaleAutomations and integrationsCustom interfaces and views | AI research agentsData enrichment from 100+ sourcesMulti provider waterfallIntent signal trackingAd audience syncNative outreach sequencer |
| Website | Visit | Visit |
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Run Your Own AI Directory
Everything this site runs on — the directory, the pipelines, the admin console — delivered as one template you deploy and own.
AI Directory Template
Launch price$89 once- Full Next.js source code + 10 pipelines
- Admin console with built-in analytics
- Agent Skills for zero-config setup
- Self-hosted — no recurring platform fees
One-time purchase · License key + GitHub repo access · Deploy on any VPS