Meta’s new Muse Image model can pull other Instagram users into AI photos

Meta has released Muse Image, the first image generation model from its Superintelligence Labs division, according to The Verge AI. The model now powers image-making tools across Meta AI, Instagram, and WhatsApp, with Facebook and Messenger rollout imminent. Muse Image replaces Meta's Llama lineup and is designed to be 'agentic'—it works in tandem with the Muse Spark large language model to reason through prompts, search the web, and plan before generating images. A notable capability is the ability to pull other Instagram users into AI-generated photos, raising both creative possibilities and privacy considerations. For developers building AI workflows, this integration means image generation can now leverage social context and real-time data, enabling personalized content creation and automated social media tools. The move signals Meta's shift toward more autonomous, context-aware AI systems that blur the line between generation and retrieval.