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HeyGen vs Submagic

A side-by-side comparison to help you choose between HeyGen and Submagic.

 HeyGenSubmagic
DescriptionAI video platform for creating avatar videos, localized dubbing, digital twins, and automated business video workflows.AI short-form video editor that adds captions, B-rolls, trims, clips, publishes, and automates production workflows.
Category视频生成与剪辑视频生成与剪辑
Pricingfreemium · HeyGen's official pricing page lists Free, Creator, Pro, Business, and Enterprise web plans. Free is $0/month and includes 3 videos per month, videos up to 1 minute, Avatar IV and Video Agent access, 500+ stock Digital Twins, 1 Custom Digital Twin, and 30+ languages. Creator is $29/month, or $24/month if paid annually according to the official pricing FAQ, and includes 600 credits, videos up to 30 minutes, 1080p export, fast processing, unlimited Photo Avatars, watermark removal, Voice Cloning, advanced AI image and video models, 175+ languages and dialects, and credit rollover. Pro is $49/month and includes 1,000 credits, 4K export, faster processing, customizable monthly usage, and edit/proofread controls for translation scripts. Business is $149/month plus $20/seat/month and includes 1,500 credits, 60-minute videos, 4K export, fastest video processing, 2x concurrency, 5 Custom Digital Twins, SAML/SSO, centralized billing, top-up or auto-reload credits, workspace collaboration, interactive video, SCORM export, LMS integrations, and integrations with n8n, Make, HubSpot, and Zapier. Enterprise is Contact Sales and adds flexible video generation, no video duration max, highest concurrency, multi-workspace control, proofreader seats, centralized role and access management, SCIM, MFA, commercial terms, priority support, a dedicated customer success manager, onboarding, Enterprise Community access, and invoice billing. API pricing is separate: Pay-As-You-Go starts with a $5 top-up, while API Enterprise is Contact Sales. freemium · Submagic's official pricing page and Help Center list a free monthly trial/free tier plus paid per-member subscriptions. The pricing page says users can try 3 free videos with no credit card required. The official Free block lists $0/month, Submagic watermark, 3 videos per month, 200MB and 1m30 max, Starter templates, and free stock media. The Help Center free-trial article says users can upload 3 short videos and edit them, but need a subscription to download without watermark. Paid plans start with Starter at $19/member/month, then Pro/Professional at $39/member/month, and Business + API at $69/member/month. Magic Clips is shown as a $19/member/month add-on; plan cards show Starter + Magic Clips at $38/member/month, Pro + Magic Clips at $58/member/month, and Business + API + Magic Clips at $88/member/month. The pricing page also advertises a 41% annual discount, custom plans, and API credit packs after buying a plan: 500 min for $75/month, 1,000 min for $150/month, 2,000 min for $300/month, 5,000 min for $500/month, and 10,000 min for $1,000/month.
Rating4.44.2
Features
Text to Video GenerationPhoto to Video ConversionHyper Realistic AvatarsMulti Language TranslationVoice CloningAI Lip Sync
AI caption generatorAuto b roll insertionAuto zoom and transitionsAI eye contact correctionVideo translation to 48 languagesPublishing automation
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